Bob Hackenson
Trade Show Specialist
Dudley , MA

Current Work:
  • Trade Show Specialist at Dynamic Influence
  • Education:
  • MBA, Nichols College
  • Certification in Advanced Organizational Leadership, Nichols College
  • BS, GB, Criminal Justice, Business, Western New England College

  • Summary:
    Exhibiting at a trade show can be a huge expense or a giant profit center. It all depends on your trade show strategy and the synergy between your marketing and sales departments. We help companies get the best return possible for their trade show investment. We do this by fitting each companies particular needs, whether it's developing a custom trade show strategy, training your staff on the best pre-show, at-show, and post show techniques that will maximize results, or providing an in-booth lead generator.

    For the owners and marketing personnel at small to mid-size companies who have many responsibilities the planning and exhibiting at a trade show can be a nightmare. We want to relieve you of the work and stress that goes into trade show exhibiting. Outsource to us and have one of our trade show coordinators take care of all of your shows. This will free up the owners and marketers time and allow them to focus their efforts on other important things.

    For larger companies, making sure that your staff is properly trained is crucial to your trade show success. Your staff needs more than talking points and a 'go gettem champ'. Our staff training will allow them to understand psychological subtleties and to have a better understanding of what they need to do to get the best results. Our in-booth lead generators can increase this results further by stopping 4X the number of people than a average sales person. This also allows your sales staff to spend all of their time talking to qualified leads, creating relationships and/or closing deals.
    Trade Show Stratigest, In-booth lead generator.

    Professional Speaker: presentation 'De Cadaer'
    It's a motivational presentation that talks about breaking through mental obstacles. It helps people learn about they automatically react to things because of the power of perception and how perception causes real reactions. With this knowledge they can alter they way of thinking and their actions to break through these mental barriers.

    Detailed Experience Summary:

    Trade Show Specialist at Dynamic Influence
    May 2004 - Present

    Help companies who are exhibiting at trade shows. Work with Small, Medium, & Large companies increase their qualified leads by 40%-600% at their trade shows.

    Detailed Education Summary:

    MBA, Nichols College
    December 2009

    Certification in Advanced Organizational Leadership, Nichols College
    December 2009

    BS, GB, Criminal Justice, Business, Western New England College
    May 2004

    Graduated in 3 years. In process of MBA and Certification of Organizational Leadership at Nichols College.

    Conversation History: (58 total)

    Date Person
    08/10/09 Deb Mullen
    08/10/09 Louise DiSclafani
    08/10/09 Florette Anderson
    06/26/09 Lindsy Parker
    06/26/09 Davette Harvey
    06/26/09 Jay Groccia
    06/26/09 Jim Conant
    06/03/09 Joan Criswell
    06/03/09 Matthew D. Miglin
    06/03/09 Bob Steenlage
    06/03/09 Amy Grossman
    06/03/09 Alan Lovitz
    06/03/09 Martin Paley
    06/03/09 Neil D. Policow
    06/03/09 Mark O'Brien
    06/03/09 Suzanne Kellner-Zinck
    06/03/09 Gregory Siverling
    06/03/09 Kristi Arndt
    06/03/09 Dan Goodman
    06/03/09 Jackie M. Nagel
    06/03/09 Anne Ide
    06/03/09 Patrick
    06/03/09 Chris Odlum
    06/03/09 Annette Reynolds
    05/20/09 Greg Hillson
    05/20/09 Rock Griffin
    05/20/09 Jeffrey Hattem
    05/20/09 Christine Novosielski
    05/20/09 Lidia Scher
    05/20/09 Jay Groccia
    05/20/09 Arthur Levine, CPA
    05/20/09 Lael Johnson
    05/20/09 Larry Blumsack
    05/20/09 Cheryl Santarelli
    05/20/09 Shella Fitzpatrick
    05/20/09 Jim Freeman
    05/20/09 Ed Tremblay
    05/20/09 Margo Johnson
    05/20/09 Anna Siverling
    05/20/09 Phil Hamilton
    05/20/09 CJ Bowker
    05/20/09 Gregory Siverling
    05/20/09 Ed Chapman
    05/20/09 Rob Denton
    01/23/09 Liz Scully
    01/23/09 Dale Donnelly
    01/23/09 Jeff D'Urso
    01/23/09 Debbie Davis
    01/23/09 Cornelus Postell
    01/23/09 Jim Freeman
    11/14/08 Chew-Hoong Koh
    11/14/08 Brian McLaughlin
    11/14/08 Dale Donnelly
    11/14/08 Jim Freeman
    11/14/08 John Konevich
    11/14/08 Anya Studenc Downing