Carla Cross, CRB, MA   (Back)
President, Carla Cross Seminars, Inc. and Carla Cross Coaching, a real estate coach/speaker/resource provider specializing in real estate management and business planning
Issaquah , WA




Carla Cross, CRB, MA's Networking Photo

Websites:
Current Work:
  • President at Carla Cross & Co.
  • Previous Work:
  • NW Regional Director at Keller Williams Realty
  • CRB Instructor at Council of Real Estate Brokerage Management
  • Director of Career Development at Windermere Real Estate
  • Branch Manager at John L. Scott, Inc
  • Education:
  • M. A., music theory and educational psychology, University of Oregon
  • B. A. , music (piano and flute performance) and psychology, University of Oregon
  • Documents:

  • Summary:
    Cross has earned the reputation as the 'coach for the coaches'. She has written coaching and training programs for franchises such as Royal LePage, Re/Max Eastern Canada, Re/Max Europe, Re/Max Israel, Windermere Real Estate, GMAC, and Keller Williams Realty International.
    More of her training/coaching resources are quality tested and recommended by prestigious Realtor advanced designations CRB (Certified Real Estate Broker) and CRS (Certified Residential Specialist) than any other resource provider today.
    Her keynotes, presentations, and training stand out, for she uses her musical background and her pianistic skills to entertain, inform, and inspire her audiences. Attendees say she's not only 'right on' with her practical advice, she uses humor and motivation to get her audiences into action with confidence.
    Skills:
    Advanced coaching skills, performance implementation, accountability implementation, leadership workshops, management consulting and coaching, train the trainer workshops, business planning. Cross helps managers implement standards to raise the productivity of their offices, create recruiting strategies, and retain the best.

    Detailed Experience Summary:

    President at Carla Cross & Co.
    January 1990 - Present

    Carla Cross & Co. provides productivity and profitability resources, strategies, and coaching to the real estate industry. Cross's specialty is in real estate management and business planning. Her background as a practicing and teaching musician is apparent in her unique approach to performance attainment and management.

    NW Regional Director at Keller Williams Realty
    January 2001 - December 2004

    Carla Cross CRB, MA, was in charge of culturizing and growing the NW region of Keller Williams Realty. She was honored as one of the top growth regions of the 28 region franchise. She created a comprehensive training program for both leadership and agents. This position gave her invaluable experience in recruiting and selecting exceptional leadership. Now, coaching leadership, Cross applies what she learned to benefit owners, general managers, and selling owners.

    CRB Instructor at Council of Real Estate Brokerage Management
    January 1987 - January 2000

    Cross was chosen as one of only 30 instructors to teach management courses internationally. She was in fact one of only 7 women on the faculty. She attained master level status, and wrote or co-wrote 5 CRB sponsored programs. More of Cross's management resources were quality tested and recommended by CRB than any other resource provider.

    Director of Career Development at Windermere Real Estate
    January 1990 - December 1994

    Carla Cross was hired to create all the education and training for one of the largest regional franchises in the US. She created 30 courses and trained 20 instructors in 3 months, and created the largest training program on the West Coast. For her work in training, Cross received acknowledgement as National Realtor Educator of the Year.

    Branch Manager at John L. Scott, Inc
    July 1980 - December 1989

    Cross turned an office deep in the red to 6 figure profits, and grow the office to #1 in her top 19 office company. She had more agents in the top 10% of resales in the company than any other manager, and more agents in the top 10% their first year in the business. Cross also helped created JLS training and coaching programs.


    Detailed Education Summary:

    M. A., music theory and educational psychology, University of Oregon
    June 1967

    Cross's background in musical performance and study has given her the coaching and organizational skills to apply in a unique way to her real estate coaching business.

    B. A. , music (piano and flute performance) and psychology, University of Oregon
    June 1964

    Cross earned several piano performance scholarships and graduated Phi Beta Kappa and cum laude. Her degree is in piano performance. (Carla knows the practical side of music, too, for she worked her way through college and graduate school pounding the ivories in bars and nightclubs--a huge education in 'people reading' and sales!).

    Conversation History: (10 total)

    Date Person
    04/21/09 Nancy Williams
    04/21/09 Bronya Wilcken
    04/21/09 Bill Lustig
    04/21/09 Lauren Briles
    04/21/09 Ginger Smith
    04/21/09 Eve Hansen
    04/14/09 Jim Ullery
    04/14/09 Margie Basaraba
    04/14/09 Jay Groccia
    02/11/09 Kelle Sparta