Toral Cowieson
Market Validation and Product Strategy
Portsmouth , NH


Websites:
Current Work:
  • Market Analyst and Product Strategist at SISUTEK
  • Previous Work:
  • Director, New Market Development at Thomson/NewsEdge
  • Director, Editorial Services at NewsEdge
  • Education:
  • MBA, George Washington University
  • BA, Tulane University

  • Summary:
    Typically retained by CEO/COO/VP to answer the following questions:

    1. What is the market opportunity?
    2. What customer problems do we need to solve?
    3. What is the competitive and partner landscape?
    4. What is our value proposition?
    5. What are the risks?
    6. What is the ROI?
    7. If we choose to move forward, what do we need to do?
    8. Are there new markets we can open with existing products or technology?

    Business leader who operates with strategic clarity and tactical flexibility. Ability to own the grid and drive momentum to conclusion.
    Skills:
    Market analysis
    Vertical validation
    Competitive and partner landscape
    Risk profile
    Product strategy
    Value proposition
    -------Enterprise software and renewable energy-----

    Detailed Experience Summary:

    Market Analyst and Product Strategist at SISUTEK
    August 2002 - Present


    Director, New Market Development at Thomson/NewsEdge
    September 2000 - August 2002


    Director, Editorial Services at NewsEdge
    June 1998 - August 2000



    Detailed Education Summary:

    MBA, George Washington University
    January 1990


    BA, Tulane University
    January 1990


    Conversation History: (16 total)

    Date Person
    05/21/09 David Siewers
    05/21/09 Christopher Souza
    05/21/09 Peter Simmons
    05/21/09 Peter E. O'Neil
    05/21/09 Janice Kelliher, CPA
    05/21/09 Margaret Somer
    05/21/09 Jay Groccia
    05/21/09 Mark Allio
    04/23/09 David Osborn
    04/23/09 david schwartz
    04/23/09 Jim Hall
    04/23/09 Richard Chase
    04/23/09 Larry Hill
    04/23/09 Mark Steffenson
    04/23/09 Richard A. Langevin
    04/23/09 Steven Palmer