Todd Randolph aka btrandolph
social networking consultant/sales enabler
Watertown , MA

Todd Randolph aka btrandolph's Networking Photo
My Best Referral Is:
small to medium-sized business (SMB) or nonprofits interested in learning more about social media and how it can integrate with existing marketing strategies. also, marketing practitioners/agencies without in-house social media expertise that would like to develop new revenue streams with clients.

Websites:
Current Work:
  • principal at inapropos media
  • Previous Work:
  • marketing director at lentegra mortgage group
  • founder, general manager at win-win cleaning (non profit venture)
  • vp, account director at basesix interactive
  • various at spectra, mai-alper, merkert, iri
  • Education:
  • mba, marketing & management, columbia business school
  • ma, english lit, univ. virginia
  • ba, english, univ. virginia

  • Summary:
    I work with businesses and non-profit organizations to evaluate the potential of social media/networking as part of an integrated marketing communications program. I provide implementation and training services. Ongoing services range from an occasional checkup to maintaining some or all of the client's social presence.

    Detailed Experience Summary:

    principal at inapropos media
    January 2009 - Present

    work with businesses and non-profit organizations to evaluate the potential of social media/networking and integrate SM with existing marcomm strategy.

    marketing director at lentegra mortgage group
    February 2005 - December 2008

    developed all branding and marketing for startup mortgage broker. successful implementation of paid lead strategy resulted in acquisition in 2008.

    founder, general manager at win-win cleaning (non profit venture)
    June 2001 - November 2004

    wrote business plan for non-profit agency for a business cooperative to support minority entrepreneurs. launched program and supported over a dozen small businesses with sales, marketing and technical assistance.

    vp, account director at basesix interactive
    June 2000 - May 2001

    Managed creative and technical teams in design and development of Internet marketing vehicles for multiple B2B and B2C clients. Engagements included web site design, branding exercises, planning and execution for Internet marketing campaigns.

    various at spectra, mai-alper, merkert, iri
    June 1991 - May 2000

    Championed use of database marketing and category management with manufacturer and retailer partners. Guided sales representatives, marketing managers and retail personnel in the effective use of sales, marketing and demographic data to optimize product distribution, promotional focus and scheduling, and overall sales and trade marketing budgets. Managed allocation of multi-million dollar trade marketing budgets to optimize spend efficiency.


    Detailed Education Summary:

    mba, marketing & management, columbia business school
    May 1991


    ma, english lit, univ. virginia
    August 1989


    ba, english, univ. virginia
    December 1985

    echols scholar; deans list; co-chair, university union; tau kappa epsilon fraternity

    Conversation History: (29 total)

    Date Person
    01/07/10 Bonnie Gortler
    01/07/10 Sandra Lee Schubert
    01/07/10 Gene Mott
    01/07/10 Victoria Hendricks
    01/07/10 Margie Basaraba
    01/07/10 Paul Cronin
    01/07/10 Amy Grossman
    01/07/10 Dorothy Cory
    01/07/10 Luci Chalian
    12/07/09 Dale Donnelly
    12/07/09 Becky Bodenstab
    12/07/09 Monique MacKinnon
    12/07/09 Michele Rempel
    12/07/09 Eddie Perea
    10/07/09 Lynn M. Wilson RN BSN
    10/07/09 Becky Bodenstab
    10/07/09 Carolyn Radellant
    10/07/09 Florette Anderson
    10/07/09 Tony Holowitz
    10/07/09 Jill Lee
    08/14/09 Dan Edmonds
    08/14/09 Jim Freeman
    08/14/09 Jeffrey Hattem
    08/14/09 Jaci Weissman
    07/31/09 Jay Groccia
    07/31/09 Jeffrey Hattem
    07/31/09 Hilary Badoian
    07/31/09 Jim Freeman
    07/31/09 Jim Conant