Roger Phillip
Marketing Executive
Oakland , CA

Roger Phillip's Networking Photo
My Best Referral Is:
Vie President of Marketing role in the San Francisco/Silicon Valley area of Northern California.

Websites:
Current Work:
  • Strategic Marketing Advisor (role: VP Marketing - Contractor) at Oslo Software
  • Previous Work:
  • Vice President of Marketing at Agentis Software
  • Vice President of Communications and Strategy at Ascential Software
  • Director of Strategic Marketing at Sybase
  • Education:
  • Graduate Studies in Industrial Technology, Industrial Technology, San Jose State University
  • Graduate Studies in Business Administration, Business Administration, University of California - Berkeley
  • B. Sc., Electrical and Bio-Medical Engineering, Michigan State University
  • Documents:

    Summary:
    Dynamic and innovative strategic marketing executive who leverages thought leadership with technology concepts to develop highly successful business enterprises through organic growth. Drives product marketing and performs product management in alignment with organizational goals and objectives. Develops and implements global communications strategies, generating revenue growth through product visibility and admiration within industry analyst and journalistic communities, as well as worldwide markets. Develops vertical marketing positioning, messaging and marketing programs, utilizing cutting edge new media: SaaS infrastructure, Web 2.0/3.0, cloud computing, SEM and SEO. Possesses superior analytical, people, communication and creative skills. Leads as a senior manager and individual contributor, delivering exceptional results for world-class products and services.
    Skills:
    Product Marketing, Global Communications, Marketing Strategy, Thought Leadership, Public Relations, Product Management, Competitive Marketing, Market Research, Analyst Relations, Channel Management, Media Marketing, Strategic Analysis, Partner Management, Marketing Collateral Development, Audio/Visual Programming

    Detailed Experience Summary:

    Strategic Marketing Advisor (role: VP Marketing - Contractor) at Oslo Software
    March 2007 - Present

    Major Achievements: • Boosted revenues by $10M in 1 year, through online and traditional enterprise channels, by developing vertical market positioning, utilizing software as a service (SaaS) based Customer Service Management, as well as messaging, marketing programs and product bundles that enabled OEM business opportunities with Oracle, TIBCO and Genesys. • Maximized company and Partner’s value through the development of new and innovative marketing programs. • Entrenched Oslo Software as a premier technology provider and market leader for SaaS based Customer Service Management applications in 1 calendar quarter with analyst and journalist sectors. • Empowered team and partner account strategies with direct and indirect account and market analysis. • Enabled product distribution goals with proactive market and analyst research analysis that resulted in development activities and business partnerships.

    Vice President of Marketing at Agentis Software
    April 2001 - March 2007

    Major Achievements: • Built enterprise from a concept into a multi-million dollar business in 5 years through online and traditional enterprise channels. • Increased revenue $10M in 1 year by governing the definition, launch and management of OEM relationships that resulted in Tripwire’s utilization of Agentis software for configuration and control, change management and security in their product line. • Recognized by Gartner and Forrester for technology leadership. • Granted an interview, including video and a written article, to the Wall Street Journal.

    Vice President of Communications and Strategy at Ascential Software
    May 1998 - April 2001

    Major Achievements: • Reestablished the company to its former $1B in revenue and profitability level within 1 year through online and traditional enterprise channels by instituting and deploying a vertical market strategy, including positioning, messaging and programs such as a high-end data warehouse and OLTP strategy and positioning, as well as database datablade strategy and positioning. • Authored and implemented research and survey initiatives, furnishing foundational data for product strategy within targeted technology markets. • Provided market and analyst research analysis that redefined corporate positioning and messaging that resulted in an individual business unit to address Business-to-Business (B2B) and Business-to-Customer (B2C) products and initiatives. • Performed market, technology and competitive analysis that facilitated development partnerships and technology acquisitions, effectuating the company’s middleware infrastructure product initiatives. • Heightened the company’s press and analyst community standing to a #2 ranking for software infrastructure companies with analyst firms such as Gartner and Forrester, as well as CIO Magazine, Byte Magazine and other periodicals. • Elevated brand awareness with a NASCAR sponsorship.

    Director of Strategic Marketing at Sybase
    October 1994 - May 1998

    Major Achievements: • Boosted revenue from less than $20M to ~$60M in middleware product sales through online and traditional enterprise channels. • Defined and rolled out one of the industry’s 1st application servers. • Led the company’s standing to a ranking of #4 in the technology analyst and journalist communities.


    Detailed Education Summary:

    Graduate Studies in Industrial Technology, Industrial Technology, San Jose State University
    June 1987

    Non - degree program.

    Graduate Studies in Business Administration, Business Administration, University of California - Berkeley
    June 1983

    Non - degree program

    B. Sc., Electrical and Bio-Medical Engineering, Michigan State University
    June 1980


    Conversation History: (5 total)

    Date Person
    09/28/09 Tony Holowitz
    09/28/09 JAKE PRESS
    09/28/09 Martha Ruppert
    09/28/09 Louise DiSclafani
    09/28/09 Ciro DiSclafani